WigWag Live Brief

Project Duration: 2 weeks

Role in Project: Lead Designer, Typography, Logo Design

We were tasked with creating a format of advertising for a boiler and repair company called 'BTA' that's based in Nottingham. We didn't get any branding guidelines for this task, so it felt more freeing being able to create an image without any restrictions, other then it has to state the services needed.

Starting the process by trying out 'fun' company mascots, and thought that a flame would be fitting for the company's service. Incorporating green into the design was important as they liked to work with solar panels and other environmentally friendly home instalments.The design created for the ‘BTA’ logo, with a slogan placed under saying ‘heating out home. ‘Our Homes, Not Our Planet’ as a reference to the idea that the company is ‘green’.

The Leaflet Created

The design is considerably playful and light, I used mixed fonts and a vertical and horizontal layout to give the illustration of the logo a type of ‘frame’ to border it. I made the backdrop of the design appear as though it was ‘brush’ lightly, again fitting the ‘down to earth’ type of tone that I believe would suit the company and their demographic.

I created a mascot that could be recognised immediately through its simplicity. I created a flame, that was coloured in different tones of green to match the theme of renewable energy. I took inspiration from other competitors and tried to keep the general design as clean as possible, so it doesn’t overwhelm the target audience. From the typography to the illustrations, I tried to create a more innocent image of the companies that the demographic could enjoy. Another reference that I took towards this was the slogan I decided to add underneath, which is ‘Heating Our Homes. Not Our Planet.’ Something that the public could catch onto what the company’s morals are hopefully put them in a positive light.

The design for the poster is very flexible is where it could be placed, mainly it’s for the use of giving the public information as quickly as possible and catching the attention of people whom in general live very fast paced lives, most would want to handle household problems with ease. An issue I came across when creating the promotional material was not having any contact information, I couldn’t find the contact details of the companies to then attach to the poster, so that would be best to include when possible.

My Logo

To improve this design, it would have been helpful to include the company's phone number. I had decided to not add it in (as the number was not available), as that could be used on the back of the card and instead to focus mainly on the company's services and what they want to advocate to the public.

Looking at Other Competitors/ Other renewable

Companies

British Gas -The main theme within their design is to use, white and light green. It uses the same simple colour scheme as natural environments; they use yellow to highlight any positive promotional features on their website – for example ‘’Save even more with Peak Save’’. The front page straight away has it highlighted in blue for you to find your postcode and see if there is a way to save money with by going by their company to fix your gas and electricity.

The website is in a simple scroll layout with three columns descending. With the option to switch from any competitor’s tariffs, the text is in blue against a grey/white background so that it can capture and stand out to the viewer.

The button animation is also simplistic, with the colour of blue turning into a darker shadow when you hover your mouse over the button. In terms of overall design, it’s more focused on simple information getting received to the use as quickly as possible.

British Gas Main Page

Octopus Energy

The same colour scheme they choose evolves around different shades of pink and purple. Since their mascot is an octopus, they created a colour scheme that fits that animals’ association to the colour. They used electric contrasting colours to the dark purple. The opening page is a family picture faded into the background so the colour’s opacity turned down to fit the back drop’s colour.

The rest of the colour scheme acts as a pyramid type of progression to what information they want to bring to front and centre for the user’s attention to be immediately grabbed. The Information would be formatted to sit in boxes that are organised into sections, where the outer box that’s grouping stuff together is a darker shade of purple and then the inner small boxes and a lighter colour of purple. Having their achievements and positive reviews above, but there are only a few very good ones and not too overpowering.

Octopus Energy main page