'Monday' - Live brief
Duration of Project: 1 week
Role in Project: Lead Designer
Introduction
Being given a task to complete a film poster for a student production called 'Monday', which would be aired in a student's film festival called 'To The Level' within Nottingham centre.
The Finished and Submitted Poster
The film genre lies in the category of a comedy, where two young boys want to rob a bank in order to repay a debt. As they get ready and excited for their first try for criminal activity, they happened to get to the bank on a bank holiday Monday. Using hints of yellow paint in the background as a to capture audience attention quickly. This is a method used by many film poster designers for independent comedy’s, this being quoted from film poster designer, James Verdesoto.
Since the production is film in the style of a dark comedy, producing the poster with a 'light-hearted' take seemed appropriate.
Using a font that displayed a graffiti style in the typeface, appearing as though spray painted by a character drawn, that is meant to represent one of the main characters in the story. I wanted to hint at the film's attitude by having the figures act with a 'immature' offence. Having the second main character give a body expression of uncertainty as a their accomplice remains unaware that they have assaulted a police officer in the process.
The fiction is very short and sweet in it's delivery, in respect of this adding a paper texture to appear as though a young person had drawn the figures in the poster seemed to fit the overall ecstatic. With that, the quirkiness and simplicity of this poster could be compared to other comedy film covers such as the 'One, Two Three' created in 1961 by Billy Wilders.
Film Poster, ‘‘One, Two, Three’’ Created in 1961
Another poster that could have been used to inspire this project is the ‘5 Golden Hours’ illustrated vintage poster. This uses caricature artwork to reveal the main characters of the film, whilst given a glimpse into what their roles are within the film in one frame. With the two characters running over the male character who appears to have fallen, this immediately lets it’s audience know who are the main characters and who is the ‘bad guy’ of the film.
Something I attempted to incorporate this into my own design, but could have used with more accurateness in the main character’s features instead of using black silhouettes.
1961 Film Poster for ‘‘5 Golden Hours’’
